Sidepart helps Buttrfly grow through automation and optimization.
Buttrfly is a blockchain- powered marketplace matching influencers with brands.
Brands and influencers are matched through advanced Machine Learning while bottleneck tasks are optimized through automation and use of the EOS blockchain.
Their focus is to promote data-driven influencer campaigns and to harness the power of micro-influencers at scale, leveraging strong data to reduce ad fraud and improve results created perfect alignment with Sidepart.
Buttrfly’s existing website lacked the flexibility to make realtime updates in the ever changing blockchain and influencer marketing space. Buttrfly enlisted Sidepart to improve and optimize the website, streamline business process, and build a more integrated framework for the future.
As an exciting and funded startup, Buttrfly needed to simplify their website and systems to promote greater collaboration and reduce time to market. By optimizing internal resources we helped Buttrfly take flight and empower the team while saving hundreds of hours annually.
What We Did
Mobile First Web Design
Using scalability, optimization and user experience as success metrics, Sidepart performed a complete rebuild of the site’s backend and replicated the existing web content. We used browser-caching, compression, CDN integration, image optimization, and code minification to deliver a memorable and user friendly website for the Buttrfly team.
By working closely with the team we were able to uncover bottlenecks and friction points both internally and externally. Buttrfly required some additional systems and integrations, some of which are:
- System Optimization
- Process Automation
- Collaborative Assets
- Advanced Analytics